What if when your car stops at a red light, your license plate displays ad banners? What could possibly go wrong?
Quoth the person(?) who wrote this bill:
"We're just trying to find creative ways of generating additional revenues," he said. "It's an exciting marriage of technology with need, and an opportunity to keep California in the forefront."
The forefront of annoying the hell out of people. Certainly what I need is more distractions on the road. I mean, what if there's a new brand of toothpaste and I didn't find out yet? Someone somewhere needs to earn a dime for telling me about it by any means necessary.
I'm just waiting for the first company to propose paying new parents a few hundred dollars to tattoo ads on their babies.